Concepts and Operations management principles in Mcdonalds Essay

Concepts and Operations management principles in Mcdonalds - Essay Example For instance, as noted Preliminary results statement, 2006, it offers a range of quality menu choices along with our convenience and brand affordability. Its performance reflects its continued commitment to leverage its operations and process engineering through adoption of the current technology in its systems and procedures. For instance, there is a close monitoring of its chain of operations through advanced techniques to ensure that there is timely delivery of products to customers’ complaints, queries. As the CEO , Jim Skinner noted in the Financial highlights of the year 2011, ‘During 2011, McDonalds continued momentum drove higher profitability and market share gains as we fortified our leadership position around the world. The ongoing strength of McDonalds results is rooted in our Plan to Win with a relentless focus on what matters most to our customers. We are enhancing the customer experience – from our menu and service to our value and convenience – while giving more people more reasons to visit McDonalds more often’. Said McDonalds Chief Executive Officer,. This implies that the chain store constantly pursue customer excellence strategy. The Financial highlights 2011, notes that its success is a result of a diversification to ensure that customers have a variety of food variety to satisfy their needs are satisfied. The recent growing competition from its rivals has necessitated the need to differentiate its products, offer excellent quality customer services, have wider, and more distributed chain stores with uniformity of services across the globe. A wide coverage and presence of several chain stores in region reaches out to more customers than its main rivals do. An examination of some of product offering includes cheers, salads and other breakfast options. Through continued efforts to innovate, it has created a